Originally published in Great Britain by Viking Press, 2012 and in the USA by Crown Publishers, 2012.

Includes bibliographical references and index.

Introduction : the north and south of temperament -- The rise of the "mighty likeable fellow" : how extroversion became the cultural ideal -- The myth of charismatic leadership : the culture of personality, a hundred years later -- When collaboration kills creativity : the rise of the new groupthink and the power of working alone -- Is temperament destiny? : nature, nurture, and the orchid hypothesis -- Beyond temperament : the role of free will (and the secret of public speaking for introverts) -- "Franklin was a politician, but Eleanor spoke out of conscience" : why cool is overrated -- Why did Wall Street crash and Warren Buffett prosper? : how introverts and extroverts think (and process dopamine) differently -- Soft power : Asian-Americans and the extrovert ideal -- When should you act more extroverted than you really are? -- The communication gap : how to talk to members of the opposite type -- On cobblers and generals : how to cultivate quiet kids in a world that can't hear them -- Conclusion : Wonderland.