Tim Cook : the genius who took Apple to the next level
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- ISBN: 9780525537601
- Physical Description xiii, 303 pages ; 24 cm
- Publisher [Place of publication not identified] : [publisher not identified], 2019.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
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Tim Cook : The Genius Who Took Apple to the Next Level
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Table of Contents
Tim Cook : The Genius Who Took Apple to the Next Level
Section | Section Description | Page Number |
---|---|---|
Introduction: Killing It | p. ix | |
Chapter 1 | The Death of Steve Jobs | p. 1 |
Chapter 2 | A Worldview Shaped BY the Deep South | p. 17 |
Chapter 3 | Learning the Trade at Big Blue | p. 17 |
Chapter 4 | A Once-in-a-Lifetime Opportunity to Join a Wear-Bankrupt Company | p. 55 |
Chapter 5 | Saving Apple Through Outsourcing | p. 73 |
Chapter 6 | Stepping into Steve Jobs's Shoes | p. 87 |
Chapter 7 | Finding His Feet with Hot New Products | p. 115 |
Chapter 8 | A Greener Apple | p. 141 |
Chapter 9 | Cook Fights the Law, and Wins | p. 163 |
Chapter 10 | Doubling Down on Diversity | p. 185 |
Chapter 11 | Robot Cars and the Future of Apple | p. 211 |
Chapter 12 | Apple's Best CEO? | p. 229 |
Acknowledgments | p. 239 | |
Notes | p. 241 | |
Index | p. 289 |