Section	Section Description	Page Number
	Foreword	p. vi
	Introduction	p. 1
Part 1	First Period: Learning To Skate	p. 7
Chapter 1	Within These Walls: Place, Harmony and Organizational Design Moshe Safdie	p. 9
Chapter 2	Strength and Endurance: Family Business and the Napoleonic Art of Victory Ben Weider	p. 25
Chapter 3	Bliss Girl: Bootstrapping Rhinestones into Diamonds Marcia Kilgore	p. 43
Chapter 4	Success Toolbox: How Mindset and Outlook Can Impact Performance John Assaraf	p. 59
Chapter 5	What's Next with Debbie Landa	p. 75
Part 2	Second Period: The Brand	p. 79
Chapter 6	Brand Era: Creating and Delivering the "Big Idea" Brian Fetherstonhaugh	p. 81
Chapter 7	Pitching Up the Wazoo: Managing Communications in the New Media Millennium Bonnie Fuller	p. 99
Chapter 8	On Underwear and Seduction: The End of Selling in a World That has Everything Nick Graham and Joe Boxer	p. 117
Chapter 9	Your Host: The Complexity of Being Known for One Thing Isadore Sharpe	p. 133
Chapter 10	What's Next with Stewart Butterfield Flickr	p. 149
Part 3	Third Period: The Elusiveness Of Change And Time	p. 153
Chapter 11	Magnificent Obsession: How the Relentless Pursuit of Vision Can Change the World Geoffrey Ballard	p. 155
Chapter 12	While the World Was Stacking: Convergence-Success and Exploration in the Second period Leonard Aspe	p. 173
Chapter 13	Moving an Elephant with a Mouse: Changing the Unchangeable Rob McEwen	p. 191
Chapter 14	Speed Thrills: Growth from Zero to a Billion Craig Dobbin	p. 209
Chapter 15	How to Sell Your Company Without Really Trying-And Do It In One Week Leslie Dan	p. 227
Chapter 16	Technology Revolution: How the Net Generation Is Changing the World, and Why Businesses Need to Pay Attention Don Tapscott	p. 243
Chapter 17	What's Next with Garrett Camp	p. 259
Part 4	Overtime: Values, Culture And What You Stand For	p. 263
Chapter 18	Do'h!: Five Lessons Homer Simpson Taught Me about Teamwork Joel Cohen	p. 265
Chapter 19	Managing the Perfect Storm: Leadership when the Chips Are Down Paul Tellier	p. 281
Chapter 20	The Grandeur of Simplicity: Have Fun, Make Money and Grow Jim Pattison	p. 297
Chapter 21	Declaration of Independence: The Value of Values Terry McBride	p. 311
Chapter 22	Teach Them to Fish: The Critical and Timely Rise of Social Entrepreneurship Jeff Skoll	p. 327
Chapter 23	Taking a Stand: The Risk of Speaking Out Graydon Carter	p. 343
Chapter 24	What's next with Craig Kielburger	p. 357
	Afterword Guy Kawasaki	p. 363
	Index	p. 365
	About the Authors	p. 374

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