This handbook provides step-by-step guidance for organizations wanting to use today's social media to connect with supporters. Divided into "three eras of nonprofit Web communications and fundraising," the book evolves just as social media has. Beginning by walking the reader though "Web 1.0: The Static Web," Mansfield (creator of Nonprofit Tech 2.0, http://nonprofitorgs.wordpress.com/) discusses how organizations can use websites for fundraising and advocacy in addition to effectively using e-newsletters. In the next section, "Web 2.0: The Social Web," each chapter tackles a different channel of social media, including Facebook, Twitter, YouTube, Flickr, LinkedIn, and blogs. The final segment, "Web 3.0: The Mobile Web," deals with today's newest communication technology, applying the previous tools in a mobile format. The book concludes with a "tech checklist" for nonprofits to assist in developing their social media strategy, but it can easily apply to other businesses as well. Mansfield guides nonprofit personnel through the maze of effectively using today's technology to communicate with their publics. A must read for anyone working with nonprofits as well as communications professionals and students. Summing Up: Highly recommended. Upper-division undergraduate through professional audiences; general readers. N. E. Furlow Marymount University