How is it that companies spend billions on recognition programs, yet most employees feel unrecognized? Here Cindy Ventrice zeroes in on what truly makes employees feel valued and lays out proven recognition tactics that will provide a genuine, lasting boost for your business. Ventrice demonstrates that integrating the intangible rewards people crave-praise, thanks, opportunity, and respect-into the daily routine is far more effective than typical recognition awards, events, perks, and privileges, and she shows exactly how to do it. Follow her advice and you'll save money while obtaining better results than ever before. This second edition features new examples from innovative companies like Best Buy, Cisco Systems and Google, as well as detailing how to provide recognition in increasingly virtual workplaces, account for cultural differences in reward preferences, and ensure that rewards are perceived as fair and equitable.