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The Bezos blueprint : communication secrets of the world's greatest salesman

Gallo, Carmine. (Author).

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted. Jeff Bezos is a dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you

Book  - 2022
658.4 Gal
1 copy / 0 on hold

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  • ISBN: 9781250278333
  • Physical Description x, 258 pages : illustrations ; 25 cm
  • Edition First edition.
  • Publisher [Place of publication not identified] : [publisher not identified], 2022.

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Bibliography, etc. Note:
Includes bibliographical references and index.

Additional Information

Syndetic Solutions - Table of Contents for ISBN Number 9781250278333
The Bezos Blueprint : Communication Secrets of the World's Greatest Salesman
The Bezos Blueprint : Communication Secrets of the World's Greatest Salesman
by Gallo, Carmine
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Table of Contents

The Bezos Blueprint : Communication Secrets of the World's Greatest Salesman

SectionSection DescriptionPage Number
Introduction It's Always Day Onep. 1
Part ISet the Foundation
1    Simple Is the New Superpowerp. 15
2    A Modern Spin on Ancient Wordsp. 29
3    Writing That Dazzles, Shines, and Sparklesp. 43
4    The Logline: Your Big Ideap. 58
5    Metaphors That Stickp. 75
6    A Communicator's "Most Formidable" Weaponp. 91
Part IIBuild the Story Structure
7    Epic Storytelling in Three Actsp. 103
8    Origin Storiesp. 119
9    The Narrative Information Multiplierp. 129
10    Working Backwards to Get Aheadp. 146
11    Leaders Are Readersp. 162
Part IIIDeliver the Plan
12    AMP Your Presentations to Inspire Your Audiencep. 173
13    Make the Mission Your Mantrap. 187
14    Symbols Convey Big Ideasp. 201
15    Humanize Datap. 206
16    The Gallo Method: Sell Your Idea in Fifteen Secondsp. 214
Conclusion Invent and Wanderp. 222
Coaching Drills at a Glancep. 225
Notesp. 235
Indexp. 247