LinkedIn

Book - 2021

650.1 Ela

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LinkedIn (Electronic resource)
Business enterprises > Computer networks.

ISBN: 9781119695332
Physical Description 384 pages : illustrations ; 24 cm.
Edition Sixth edition.
Publisher [Place of publication not identified] : [publisher not identified], 2021.

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Includes index.

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For dummies

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Table of Contents

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Syndetic Solutions - Table of Contents for ISBN Number 9781119695332

LinkedIn for Dummies

by Elad, Joel

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Table of Contents

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LinkedIn for Dummies

Section	Section Description	Page Number
	Introduction	p. 1
	About This Book	p. 2
	Foolish Assumptions	p. 2
	Icons Used in This Book	p. 3
	Beyond the Book	p. 3
	Where to Go from Here	p. 3
Part 1	Understanding LinkedIn Basics	p. 5
Chapter 1	Looking into LinkedIn	p. 7
	Understanding Your New Contact Management and Networking Toolkit	p. 8
	Keeping track of your contacts	p. 9
	Understanding the different degrees of network connections	p. 10
	Discovering What You Can Do with LinkedIn	p. 13
	Building your brand and profile	p. 13
	Looking for a job now or later	p. 14
	Finding out all kinds of valuable information	p. 16
	Expanding your network	p. 16
	Navigating LinkedIn	p. 17
	Touring the top navigation bar	p. 18
	Looking at the Settings & Privacy page	p. 19
	Understanding LinkedIn Costs and Benefits	p. 20
	Weighing free versus paid accounts	p. 20
	Comparing the paid accounts	p. 21
	Upgrading to a premium account	p. 24
Chapter 2	Signing Up and Creating Your Account	p. 27
	Joining LinkedIn	p. 27
	Joining with an invitation	p. 28
	Joining without an invitation	p. 29
	Completing the sign-up process	p. 30
	Building Your Network	p. 39
Chapter 3	Completing Your Profile	p. 43
	Adding a Summary and Basic Information	p. 43
	Updating the basic information sections	p. 45
	Writing your summary first	p. 52
	Completing Your Summary	p. 54
	Adding More Profile Sections	p. 55
	Adding a Position	p. 57
	Reporting Your Education	p. 60
	Setting Your Profile URL and Public View	p. 63
Part 2	Finding Others and Getting Connected	p. 67
Chapter 4	Discovering and Building Your Network	p. 69
	Searching Your First-Degree Connections	p. 69
	Searching the LinkedIn Network	p. 72
	Starting with basic search options	p. 73
	Advanced searching with filters	p. 76
	Performing advanced searches	p. 78
	Saving searches for future use	p. 79
Chapter 5	Growing Your Network	p. 83
	Building a Meaningful Network	p. 84
	Importing Contacts into LinkedIn	p. 87
	Importing a contacts list from your email system	p. 87
	Checking for members	p. 91
	Finding classmates	p. 91
	Using the People You May Know feature	p. 93
	Browsing your connections' networks	p. 94
	Sending Connection Requests	p. 97
	Sending requests to existing members	p. 98
	Understanding why you shouldn't use canned invitations	p. 99
	Sending requests to nonmembers	p. 100
	Communicating the value of joining LinkedIn	p. 102
	Removing people from your network	p. 103
	Accepting (or Gracefully Declining) Invitations	p. 105
Chapter 6	Managing Messages and InMail	p. 107
	Using InMail versus Using LinkedIn Messages	p. 108
	Understanding LinkedIn messages	p. 108
	Understanding your inbox	p. 110
	Getting to know InMail	p. 112
	Sending InMail	p. 113
	Managing Invitations	p. 115
	Tracking sent invitations	p. 115
	Tracking received invitations	p. 116
	Setting Up an Introduction	p. 118
	Planning your approach to each person	p. 119
	Sending an introduction request message	p. 120
	Managing Introduction Requests	p. 122
	Accepting requests and forwarding the introduction	p. 123
	Gracefully declining requests	p. 126
Chapter 7	Interacting with and Endorsing Your Network	p. 127
	Interacting with Your Network	p. 128
	Creating a status update to stay connected	p. 129
	Interacting with status updates	p. 132
	Giving and Receiving Endorsements on LinkedIn	p. 136
	Endorsing someone on LinkedIn	p. 138
	Accepting endorsements on LinkedIn	p. 139
	Managing your skills and endorsements	p. 141
Part 3	Growing and Managing Your Network	p. 145
Chapter 8	Understanding Your News Feed	p. 147
	Understanding the News Feed	p. 148
	Configuring Your News Feed	p. 151
	Setting Up Digest Notifications	p. 153
	Writing an Article on LinkedIn	p. 155
	Managing Post Interactions	p. 158
Chapter 9	Exploring the Power of Recommendations	p. 161
	Understanding Recommendations	p. 162
	Writing Recommendations	p. 164
	Choose wisely, grasshopper: Deciding whom to recommend	p. 164
	Look right here: Making your recommendation stand out	p. 165
	Creating a recommendation	p. 166
	Requesting Recommendations	p. 168
	Choosing whom to ask	p. 168
	Creating a polite recommendation request	p. 169
	Gracefully Declining a Recommendation (or a Request for One)	p. 171
	Managing Recommendations	p. 172
	Editing or removing recommendations you've made	p. 172
	Handling new recommendations you've received	p. 174
	Removing or requesting to revise a recommendation	p. 175
Chapter 10	Accessing LinkedIn with a Mobile Device	p. 179
	Surveying the LinkedIn Mobile App	p. 180
	Installing Any LinkedIn Mobile App	p. 182
	Breaking Down the Sections of the LinkedIn Mobile App	p. 184
	Connecting Your App Usage with Website Usage	p. 189
Chapter 11	Configuring Settings Like a Pro	p. 191
	Using the Settings & Privacy Page as a Command Console	p. 192
	Starting with Basic Account Changes	p. 194
	Controlling Visibility and Privacy Settings	p. 199
	Finalizing Your LinkedIn Communications Settings	p. 206
Chapter 12	Using LinkedIn with Your Internet Activities	p. 211
	Exporting LinkedIn Connections to Your Email Application	p. 212
	Creating your contacts export file in LinkedIn	p. 212
	Exporting contacts to Office 365	p. 214
	Exporting contacts to Outlook (non-Office-Suite version)	p. 215
	Exporting contacts to Gmail	p. 215
	Exporting Your Profile and Badge	p. 217
	Exporting your profile to a PDF file	p. 217
	Creating a public profile badge for other websites	p. 219
Part 4	Finding Employees, Jobs, and Companies	p. 223
Chapter 13	Finding Employees	p. 225
	Managing Your Job Listings	p. 226
	Posting a job listing	p. 227
	Advertising your job listing to your network	p. 231
	Reviewing applicants	p. 234
	Screening Candidates with LinkedIn	p. 237
	Using Strategies to Find Active or Passive Job Seekers	p. 238
Chapter 14	Finding a Job	p. 241
	Searching for an Open Position	p. 242
	Tuning Up Your Profile and Network to Make a Good Impression	p. 246
	Preparing Your Profile and Account Settings for job Searches	p. 247
	Checking your profile's visibility	p. 247
	Optimizing your profile	p. 249
	Involving LinkedIn in job Search Strategies	p. 250
	Leveraging connections	p. 251
	Finding people with the same or similar job	p. 252
	Taking advantage of your alma mater	p. 252
	Finding target company referrals	p. 253
Chapter 15	Following Companies	p. 255
	Searching for Companies	p. 256
	Putting Your Company on LinkedIn	p. 259
	Adding a Company page to LinkedIn	p. 260
Part 5	Using LinkedIn for Everyday Business	p. 267
Chapter 16	Getting Connected with Groups	p. 269
	Reaping the Benefits of Groups	p. 269
	Understanding the Two Types of Groups	p. 271
	Joining a Group	p. 272
	Starting and participating in group discussions	p. 274
	Viewing a group's membership list	p. 279
	Creating a Group	p. 280
	Setting Up the Group and Inviting Members	p. 282
	Building and managing your member list	p. 283
	Crafting your invitation email	p. 284
	Approving members to your group	p. 285
Chapter 17	Implementing Sales and Marketing Techniques	p. 289
	Marketing Yourself through LinkedIn	p. 290
	Optimizing your profile	p. 290
	Marketing yourself to your network	p. 293
	Marketing Your Business through LinkedIn	p. 295
	Using online marketing tactics with LinkedIn	p. 295
	Mining for Clients	p. 296
	Generating leads with the Advanced People search	p. 297
	Finding the decision-maker	p. 299
	Closing the Deal	p. 301
	Preparing for the client meeting	p. 301
	Reporting a positive sale	p. 303
Chapter 18	Using LinkedIn Ads	p. 305
	Understanding LinkedIn Ads	p. 305
	Finding Out about Filtering Options	p. 307
	Creating an Ad Campaign	p. 309
	Managing Your Ad Campaign	p. 317
Chapter 19	Discovering Creative Uses of LinkedIn	p. 321
	Mashing LinkedIn with Other Services	p. 321
	LinkedIn and Google Alerts	p. 322
	LinkedIn Archives and Data Syncing	p. 323
	LinkedIn and WordPress work together	p. 325
	Building Your Focus Group	p. 326
	Using Location-Based LinkedIn ideas	p. 328
	Building your network before moving to a new city	p. 328
	Arranging face-to-face meetings when traveling	p. 330
	Networking with LinkedIn ... in person!	p. 331
Part 6	The Part of Tens	p. 335
Chapter 20	Ten LinkedIn Do's and Don'ts	p. 337
	Do Keep Your Profile Complete and Current	p. 337
	Don't Use Canned Invitations	p. 338
	Don't Expect Everyone to Network as You Do	p. 339
	Do Your Homework	p. 340
	Do Give LinkedIn Messages Equal Importance	p. 341
	Don't Spam	p. 343
	Do Make New Connections	p. 344
	Do Cross-Promote	p. 345
	Do Add Value to the Process	p. 345
	Don't Confuse Quantity with Quality	p. 346
Chapter 21	Ten LinkedIn Resources	p. 347
	The Official LinkedIn Blog	p. 347
	LinkedIn Integrations with Zapier	p. 348
	LinkedIn Marketing Solutions	p. 348
	LinkedIn YouTube Channel	p. 349
	Linked Intelligence	p. 350
	LinkedIn Speaker Series Podcast	p. 350
	LinkedIn Piugins	p. 351
	Social Media Examiner	p. 351
	TextExpander	p. 351
	Buffer	p. 352
	Index	p. 353

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