Working backwards : insights, stories, and secrets from inside Amazon
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- ISBN: 9781250267597
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Physical Description
print
xviii, 286 pages : illustrations ; 25 cm - Edition First edition.
- Publisher [Place of publication not identified] : [publisher not identified], 2021.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Additional Information
Working Backwards : Insights, Stories, and Secrets from Inside Amazon
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Table of Contents
Working Backwards : Insights, Stories, and Secrets from Inside Amazon
Section | Section Description | Page Number |
---|---|---|
Introduction | p. ix | |
Part 1 | Being Amazonian | |
Introduction to Part One | p. 3 | |
1 | Building Blocks: Leadership Principles and Mechanisms | p. 7 |
2 | Hiring: Amazon's Unique Bar Raiser Process | p. 24 |
3 | Organizing: Separable, Single-Threaded Leadership | p. 52 |
4 | Communicating: Narratives and the Six-Pager | p. 79 |
5 | Working Backwards: Start with the Desired Customer Experience | p. 98 |
6 | Metrics: Manage Your Inputs, Not Your Outputs | p. 121 |
Part 2 | The Invention Machine at Work | |
Introduction to Part Two | p. 155 | |
7 | Kindle | p. 162 |
8 | Prime | p. 188 |
9 | Prime Video | p. 211 |
10 | AWS | p. 240 |
Conclusion: Being Amazonian Beyond Amazon | p. 259 | |
Appendix A | Interview Feedback Examples | p. 264 |
Appendix B | Sample Narrative Tenets and FAQs | p. 267 |
Appendix C | Timeline of Events in the Book | p. 271 |
Acknowledgments | p. 272 | |
Notes | p. 275 | |
Index | p. 279 |