Instagram power : build your brand and reach more customers with visual influence

Miles, Jason, 1970- (Author).

Book - 2019

658.8 Mil

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Subject

Internet marketing.
Social media > Marketing.
Branding (Marketing)

ISBN: 9781260453300
Physical Description xxi, 264 pages : illustrations ; 23 cm
Edition Second edition.
Publisher [Place of publication not identified] : [publisher not identified], 2019.

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Includes index.

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Table of Contents

Syndetic Solutions - Table of Contents for ISBN Number 9781260453300

Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

by Miles, Jason

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Summary

Table of Contents

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Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

Section	Section Description	Page Number
	Acknowledgments	p. xi
	Introduction	p. xiii
Part I	P = Prep For Success
Step 1	Join Instagram and Get Your Business Profile	p. 3
	The Remarkable Rise of Instagram	p. 3
	Brand-New to Instagram-Read This Before Signing Up	p. 5
	The Power of the Profile	p. 5
	A Powerful Profile Is Focused	p. 8
	Profile Name Options	p. 10
	The Powerful Profile Checklist	p. 11
	Don't Get Banned from Instagram	p. 13
	Instagram Business Profiles and Tools Overview	p. 14
	Find Your Heroes	p. 15
Step 2	Mastering Basic Functionality	p. 17
	Three Ways to Publish	p. 17
	Instagram General Functionality	p. 18
	Managing Your Business Setting	p. 30
	The Website Version of Your Instagram Profile	p. 33
Step 3	Mastering Instagram Stories and IGTV	p. 37
	Instagram Stories Overview	p. 37
	What Is IGTV, and How Do You Get It Set Up?	p. 44
Step 4	Master Hashtags	p. 51
	Where Did Hashtags Come From?	p. 51
	How Instagram Uses Hashtags	p. 52
	How to Use Hashtags	p. 54
	Create Your Own Hashtags	p. 54
	Cautionary Tales	p. 57
	Hashtag Dos and Don'ts	p. 58
Step 5	A Side Step for Nonprofits, Local Marketers, and Service Providers	p. 65
	Nonprofit Marketing on Instagram	p. 65
	Local Marketing with Instagram	p. 66
	Marketing a Service on Instagram	p. 72
Part II	O = Organize Your Message
Step 6	Create Your Content Blueprint	p. 79
Framework Step 1	Clarify Your Themes	p. 80
Framework Step 2	Clarify Your Visual Style	p. 85
Framework Step 3	Select Your Publishing Method	p. 89
Step 7	Use the Daily Actions Checklist to Gather Your Tribe	p. 97
	Followers = Social Proof	p. 97
	The Follow-Like-Comment-Respond (FLCR) Method	p. 98
	Daily Actions Checklist	p. 103
	A Fast and Affordable Way to Grow Your Instagram Followers with Influencers	p. 103
	Tools for Management	p. 105
Step 8	Building Your Instagram Support Team	p. 107
	A Personal Note from GaryVee About Automation	p. 107
	Staffing Options	p. 108
	Collaboration and Automation Tools	p. 110
	Going Beyond the Instagram Approved List of Providers	p. 114
Part III	W = Wow Them With Effective Marketing
Step 9	Master Copywriting Secrets for Instagram	p. 123
	Writing Opportunities on Instagram	p. 124
	How to Get Words on Your Pictures	p. 126
	Common Myths	p. 128
	What Would Joe Sugarman Do?	p. 130
	The Copywriter's Goal	p. 130
	The Copywriter's View of the Basic Tools	p. 131
	The Copywriter's Outcome	p. 132
	Taking Copywriting to the Next Level	p. 133
Step 10	Use Triggers of Engagement	p. 135
12	Common Buying Triggers Found on Instagram	p. 136
	Five Levels of Connection to a Message	p. 139
	Fears Related to Tapping into Emotions	p. 140
Step 11	Run Contests and Use Freebies Regularly	p. 145
	How to Get 64 Times More Comments	p. 145
	And Yet, It's So Uncommon	p. 146
	Effective Contest Strategies on Instagram	p. 147
	Beyond Contests	p. 150
	The Stealthy Way to Share Boring Content	p. 151
	Ritualize the Freebies for Maximum Impact	p. 152
Step 12	Selling Directly on Instagram	p. 155
	Shoppable Tags	p. 156
	Traditional Display Ads Adapted to Instagram	p. 158
	What Does Your Tribe Think Is Visually On-Trend?	p. 159
	Display Ad Techniques	p. 160
	How to Close the Sale with Link in Bio	p. 163
Step 13	Use Multistep Campaigns and User Generated Content	p. 165
	The Dawn of the Multistep Campaign	p. 166
	Jeff Walker's Breakthrough Adaptation	p. 168
	The Aida Model on Instagram	p. 169
	Marketing with User Generated Content	p. 172
	Create a Photo Challenge	p. 174
Part IV	E = Expand With Advertising And Influencers
Step 14	Start Advertising on Instagram	p. 179
	Study Both the Timeless and the Timely, but Avoid the Outdated	p. 179
	The State of Instagram Advertising	p. 180
	Prioritization and Advertising Rules for Success	p. 180
	How to Set up Ads on Instagram	p. 182
	The Types of Ads on Instagram	p. 183
	Audience Selection Options	p. 184
	Types of Calls to Action	p. 185
	Viewing Results of an Ad	p. 185
	Setting up Instagram Story Ads	p. 186
	Resources and Insights	p. 188
Step 15	Scale up Your Advertising with Agency Help	p. 189
	The 5 Benefits of Using an Agency	p. 189
	Three Types of Instagram Agency Work	p. 190
	Evaluating an Advertising Agency	p. 191
	Ad Agency Pricing Models to Understand	p. 192
	Enabling Agency Success	p. 194
	Evaluating Agency Outcomes	p. 195
	The Challenges of Evaluating Success	p. 195
Step 6	Start Working with Influences	p. 201
	Influencer Marketing Defined	p. 201
	The Difference Between Mass Media Influencers and Social Influencers	p. 202
	Three Reasons Marketers Like Influencers	p. 202
	Five Tiers of Influence	p. 203
	How Much to Pay for Influencer Marketing	p. 204
	How to Find Influences	p. 205
	What Can Influencers Do for You?	p. 207
	Avoiding Fraudulent Influencers	p. 208
	25 Example Calls to Action to Give to Your Influencers	p. 208
Step 17	Become an Influencer	p. 217
	How Much Is Your Current Account Worth?	p. 217
	How Much Time Will It Take?	p. 218
	14 Top Tips from Successful Influencers	p. 218
Part V	R = Refine Your Instagram Efforts with Tools and Services
Step 18	Use Tools to Expand	p. 231
	Business Account Management Tools	p. 232
	Turn Instagram Images into Physical Products	p. 233
	Photo Management Utilities	p. 234
	Video Editing Utilities	p. 234
	Hashtag and Follower Management Utilities	p. 235
	Photo Editing Apps	p. 236
	Google Analytics	p. 236
	Classic Advertising Resources	p. 237
	Current Advertising Resources	p. 237
Step 19	Get Coaching and Ongoing Training	p. 239
	Terrific Blogs to Consider	p. 239
	Instagram Related Training Courses	p. 240
	Events to Attend	p. 241
	Create Your Own Mastermind Group	p. 242
	Conclusion	p. 249
	Index	p. 253

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