The authoritative guide to marketing on Instagram--today's hottest social media platform--updated with new marketing methods and case studies. Instagram is hot! The social media platform is growing quickly while other social sites are in decline. But it's not just users that are flocking to the site, marketers are loving it too. Providing A-to-Z advice from leading Instagram marketing experts, this revised edition of Instagram Power walks you through the steps of setting up an account, implementing proven monetization strategies, and integrating Instagram into a complete marketing strategy. With 15 new chapter subsections and revisions throughout, it shows how to leverage all the new features, such as Insights, InstagramTV, Shoppable Posts, Stories, and Instagram Ads. If you take marketing seriously, you need to take the world's most popular photo-sharing app seriously. This is your one-stop guide to Instagram marketing success.