Everyone wants that special someone... Annie Higgins has given up on love: she's too busy trying to get her own business off the ground. Infuriated by the advertising agency across the hall making fun of her job, Annie accepts their crazy challenge -- to make a random stranger Instagram account -- famous in just 30 days. Even when they choose Dr. Samuel Page PhD, historian and hater of social media, as her target, Annie's determined to win the bet -- whether Sam likes it or not. But getting to know Sam means getting to know more about herself. Before the 30 days are out, Annie has to make a decision about what's really important.