Imagine it forward : courage, creativity, and the power of change
In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of Internet companies were transforming how goods and services were marketed, made and sold. In a deeply personal journey filled with practical takeaways from two-plus decades of initiating change at the top levels of corporate America--from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market--Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
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Victoria | Available |
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- ISBN: 9780345812254
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Physical Description
print
xxv, 388 pages ; 24 cm - Publisher [Place of publication not identified] : [publisher not identified], 2018.
Content descriptions
General Note: | Includes index. |