Blog wild! : a guide for small business blogging
Available Copies by Location
| Location | |
|---|---|
| Victoria | Available |
Browse Related Items
- ISBN: 1591841178
- ISBN: 9781591841173
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Physical Description
print
xv, 174 pages - Publisher New York : Portfolio, 2006.
Content descriptions
| Bibliography, etc. Note: | Includes Internet addresses and index. |
| Immediate Source of Acquisition Note: | LSC 28.00 |
Additional Information
Blogwild! : A Guide for Small Business Blogging
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Table of Contents
Blogwild! : A Guide for Small Business Blogging
| Section | Section Description | Page Number |
|---|---|---|
| Introduction | p. xiii | |
| Part 1 | A Who-Log? A Web-What? | |
| What Is a Blog? | p. 3 | |
| Where Do I Find Blogs to Read? | p. 5 | |
| Anatomy of a Blog | p. 8 | |
| What Is a TrackBack? | p. 15 | |
| How a Blog Works | p. 17 | |
| A Brief History of Blogging | p. 19 | |
| Who Reads Blogs? | p. 23 | |
| Part 2 | Blogs and Business | |
| Blogs and Business | p. 27 | |
| Fire Your Web Designer | p. 32 | |
| Become the Filter, Be the Lens | p. 34 | |
| Web Site or Blog? | p. 36 | |
| The Legend of Microsoft | p. 39 | |
| E-mail Newsletter or Blog? | p. 42 | |
| Blogs vs. Discussion Forums | p. 44 | |
| How to Make Money Blogging | p. 46 | |
| Why Google Loves Blogs | p. 49 | |
| You Don't Need to Blog Every Day to Be Successful | p. 52 | |
| Hot Topics, Hot Traffic | p. 54 | |
| After the Storm | p. 57 | |
| Are You Ready to Start Blogging? | p. 60 | |
| Part 3 | Creating and Publishing Your First Blog | |
| Choosing a Blog Platform | p. 63 | |
| Why TypePad? | p. 67 | |
| Crafting Your Blog's Persona | p. 71 | |
| Blogging and Ethics | p. 76 | |
| Creating Your First Blog | p. 81 | |
| Getting to Know TypePad | p. 84 | |
| Publishing Your First Post | p. 85 | |
| Adding Images to Your Posts | p. 91 | |
| Uploading, Linking, and Sharing Files | p. 93 | |
| Schedule a Post for Future Publishing | p. 95 | |
| Part 4 | Advanced Techniques | |
| Editing, Revising, Approving, and Removing Comments | p. 99 | |
| Adding or Removing Categories | p. 102 | |
| Change Your Blog's Design | p. 104 | |
| Using Custom Themes | p. 113 | |
| Tweaking Your Profile and About Page | p. 115 | |
| Advanced Posting Options | p. 118 | |
| Posting by E-mail, Cell Phone, or Camera Phone | p. 122 | |
| Managing Your Files | p. 125 | |
| Part 5 | Promoting Your Blog | |
| Creating and Adding TypeLists | p. 129 | |
| Monitoring Your Blog's Traffic | p. 132 | |
| Password Protecting Your Blog | p. 135 | |
| Turning on Third-Party Notification | p. 138 | |
| What Is a Feed and How Does It Work? | p. 140 | |
| What Is Podcasting? | p. 149 | |
| Promoting Your Blog | p. 151 | |
| What's Next? | p. 154 | |
| Instant, Global Self-Expression | p. 156 | |
| Share Your Success | p. 159 | |
| The Goody Bag | p. 161 | |
| Glossary | p. 163 | |
| Index | p. 167 |
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