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She means business : 7 rules for marketing to today's woman

Schneider, Grant J. (Author).
Book  - 2005
658.834082 Sch
1 copy / 0 on hold
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Location
Victoria Available

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Subject
Women consumers.
Women in advertising.
  • ISBN: 1932994440
  • ISBN: 9781932994445
  • Physical Description 143 pages : illustrations
  • Publisher New York : Time Inc., [2005]

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Bibliography, etc. Note:
Includes bibliographical references (pages 140-141).
Immediate Source of Acquisition Note:
LSC 17.95

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Syndetic Solutions - Summary for ISBN Number 1932994440
She Means Business : 7 New Rules for Marketing to Today's Woman
She Means Business : 7 New Rules for Marketing to Today's Woman
by Schneider, Grant J.
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Summary

She Means Business : 7 New Rules for Marketing to Today's Woman


Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.
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