Business writing basics
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- ISBN: 1551803860
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Physical Description
print
x, 142 pages. - Edition 2nd ed.
- Publisher North Vancouver, B.C. : Self-Counsel Press, 2002.
Content descriptions
General Note: | Previously published as: Write on! : business writing basics. |
Bibliography, etc. Note: | Includes bibliographical references (page 142). |
Immediate Source of Acquisition Note: | LSC 12.95 |
Series
Additional Information
Table of Contents
Business Writing Basics
Section | Section Description | Page Number |
---|---|---|
Preface | p. xiii | |
1 | Business Writing - There Have Been Some Changes | p. 1 |
Reader Focus | p. 2 | |
Clear, Concise Writing | p. 2 | |
Grammar and Spelling | p. 3 | |
Organization | p. 3 | |
Tone | p. 4 | |
Visual Appeal | p. 4 | |
In Summary | p. 5 | |
2 | 13 Ways to Mind Your Reader's Business and Put Your Own on the Back Burner | p. 6 |
3 | 38 Practical Writing Tips You Never Learned in School | p. 12 |
The Reader | p. 13 | |
Word Choice | p. 13 | |
Sentences | p. 21 | |
Paragraphs | p. 25 | |
Appearance | p. 26 | |
4 | Ways to Add Personality to Your Writing and Win Friends | p. 34 |
Different Kinds of Tone | p. 35 | |
Starting to Write | p. 38 | |
Being Courteous | p. 39 | |
Selling Your Message | p. 42 | |
5 | 42 Ways to Master Letters and Make Yourself Look Professional on Paper | p. 49 |
Organization | p. 50 | |
Writing | p. 54 | |
Format | p. 58 | |
6 | 42 Ways to Write Emails That Will Increase Your Chances of Getting Reader Buy-In | p. 83 |
Format | p. 85 | |
Email Etiquette | p. 91 | |
Surviving Your Reader's Inbox | p. 93 | |
Subject Lines | p. 94 | |
Opening Lines | p. 95 | |
7 | 20 Tips for Writing Short Reports and Memos That Get Read and Acted Upon | p. 102 |
Organization | p. 103 | |
Writing | p. 105 | |
Window Dressing | p. 111 | |
8 | 37 Ways to Take the Stress and Drudgery Out of Report Writing and Make Your Reports Readable | p. 116 |
Step 1 | Analysis | p. 118 |
Step 2 | Gathering the Details | p. 119 |
Step 3 | Organizing the Information | p. 120 |
Short reports | p. 120 | |
Formal reports | p. 120 | |
Graphics | p. 126 | |
Getting ready to write | p. 128 | |
Step 4 | Writing | p. 132 |
Step 5 | Resting | p. 135 |
Step 6 | Editing | p. 135 |
9 | 25 Tips for Building a Business Case That Influences Decision Makers | p. 137 |
The Reader | p. 138 | |
The Template | p. 139 | |
Executive Summary | p. 139 | |
Current State Analysis | p. 140 | |
Solutions/Alternatives | p. 140 | |
Cost and Benefit Analysis | p. 141 | |
Risk Management | p. 144 | |
Implementation | p. 144 | |
Conclusions and Recommendation | p. 146 | |
Final Thoughts | p. 146 | |
10 | 16 Thoughts on Designing PowerPoint Slides | p. 151 |
11 | 29 Ways to Write for the World Wide Web | p. 156 |
12 | 44 Suggestions to Write Faster, Avoid Writer's Block, Coach Other Writers, and Become an Effective Ghostwriter | p. 163 |
Writing Faster | p. 163 | |
Avoiding Writer's Block | p. 167 | |
Helping Others Improve Their Writing | p. 168 | |
Being a Ghostwriter | p. 169 |