Written by an alumnus of the American Graduate School of International Management who went on to work for companies involved in global trade, this work is a record of what Sletten learned about ``how not to fail.'' He discusses cultural differences, legalities, distribution channels, information providers, finance, and market research. In the chapter on market research, he mentions government and private publishers as rich sources of information but fails to mention libraries (like that of his alma mater) that have this information readily available. A more in-depth discussion of market research basics can be found in A Basic Guide to Exporting , published by the U.S. Department of Commerce and available on the National Trade Data Bank. Sletten's work is useful but should be used only as a supplement to sources on the subject. For business collections.-- Lisa K. Miller, Paradise Valley Community Coll. Lib., Phoenix, Ariz. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.