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Book cover

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman (author.).
Book  - 2017
658.872 Sco
1 copy / 0 on hold
Place Hold

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Location
Stamford Available

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Subject
Internet in public relations.
Internet marketing.
  • ISBN: 9781119362418
  • Physical Description print
    xxi, 426 pages : illustrations ; 23 cm
  • Edition Sixth edition.
  • Publisher Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]

Content descriptions

General Note:
"Completely revised & updated 6th edition"--Cover.
Earlier edition: 2015.
Includes index.